The project was about mixing digital with analog mediums as well as contrasting subject matter, imagery, and ideas with some kind of practical base in reality. I ran the project a bit like a marketing campaing for a brand. Stickers were set up all around London over the course of the exhibition, small web virals etc.

There are commercial influences in the way I went about producing the work. But there are subversive elements in the work itself, including graffiti designs, and military influenced designs and reflections. For more about these reflections see my Tactical Artwork page.

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